The Bitcoin Treasury trend is heating up in 2025. Many large companies are starting to use Bitcoin as a reserve asset, but there are still many giant companies with “massive cash reserves” that haven’t entered the Bitcoin world yet.
Today, we will look at who hasn’t entered yet and what impact it would have on the market price if they did.
Which companies haven't entered Bitcoin yet?
1. Berkshire Hathaway – The company with the most cash
• Business: Warren Buffett’s investment company, holding shares in Apple, Coca-Cola, American Express, etc.
• Cash: Approximately $189 billion (Q1 2024 data)
• Problem: Warren Buffett once compared Bitcoin to "rat poison."
• Opportunity: He is old—his heirs or new management might have a different perspective.
💻 Tech giants that haven't entered yet
2. Microsoft – Approximately $76 billion in cash
• Business: Develops Windows, Office, Xbox, Azure Cloud
• Shareholders voted "no entry" in late 2024
• Michael Saylor publicly invited them to enter
• Currently still focusing on investing in government bonds
3. Apple – Approximately $62 billion in cash
• Business: Manufacturer of iPhone, iPad, Mac, and various services worldwide
• Has the most cash among tech companies
• But has not officially shown interest in Bitcoin
4. Google (Alphabet) – Total cash exceeding $100 billion
• Business: Owner of Google, YouTube, Android, Gmail, Google Cloud
• There were reports of them studying Bitcoin, but no actual action yet
• Tends to focus on security and diversification
5. Amazon – Approximately $89 billion in cash
• Business: E-commerce giant and cloud services provider (AWS)
• Shareholders once proposed allocating 5% of cash to Bitcoin
• But no clear answer from the company yet
6. Meta (Facebook) – Approximately $53 billion in cash
• Business: Owner of Facebook, Instagram, WhatsApp, and invests in VR/AR
• No signs yet of purchasing Bitcoin
🏭 Other large companies
Samsung – Approximately $83 billion in cash
• Business: Full-range technology from Korea – mobile, chips, TVs, home appliances
• Plays a role in global technology, but no movement on Bitcoin yet
Intel – Approximately $30 billion in cash
• Business: Major computer chip manufacturer
• Has produced chips used in Bitcoin mining, but the company itself does not hold Bitcoin
What will happen if they enter?
A rough calculation
If these giants allocate cash to Bitcoin:
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1% → $8.4 billion inflow → Price could surge +0.4%
-
5% → $42 billion inflow → Price could surge +2.1% (more than global daily trading volume!)
-
10% → $84 billion inflow → Price could surge +4.2%
Note: Daily Bitcoin trading volume is around $32 billion (2025 data).
Why haven't they entered yet?
🚫 Main reasons for hesitation
1. High volatility
Rapid and significant price fluctuations cause financial statements to be volatile.
2. Understanding gap
Most board members are older and do not deeply understand Bitcoin.
3. Regulatory uncertainty
• Many countries still lack clear legal frameworks
• ESG and energy consumption issues are still debated
4. Corporate caution
• Prefer safe assets, such as government bonds
• Do not want to be the "first" to enter the market
What will make them change their minds?
🔄 Factors that could accelerate change
1. Government support
• E.g., former President Donald Trump's policy proposal for a Strategic Bitcoin Reserve
• Legal clarity is progressing
2. Results from other companies
• MicroStrategy profited from Bitcoin, with its stock price outperforming Microsoft over the past 3 years (+313%)
• Early entrants may inspire others to follow
3. Change in leadership
• New CEOs are often more open to digital assets
What will be the impact on the market?
📈 Potential ripple effects
Supply Shock
• Large amounts of cash will reduce the circulating supply of Bitcoin → price increases
FOMO Effect
• Big companies enter → others rush to follow → market confidence increases
New market landscape
• From general public holding Bitcoin → to big companies holding it
• Market stability increases, volatility decreases
🎯 Who will be first?
Ranked by “likelihood” of entering Bitcoin:
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Amazon – Shareholders have already proposed it
-
Microsoft – Driven by Bitcoin investors
-
Berkshire Hathaway – Future depends on successors
-
Samsung – Asia is becoming more accepting
-
Google – Already studied, just needs a decision
What should we do?
📊 Prepare yourself
1. Stay informed
• Shareholder meetings / CEO speeches
• Changes in management or strategy
2. Invest wisely
• Hold some Bitcoin (not all)
• Be prepared for short-term volatility
3. Manage risk well
• Don't expect short-term results
• Diversify investments
• Use money you can afford to lose
⚠️ Investment warning
• This article is an analysis, not investment advice
• The crypto market is highly volatile; you can profit quickly or lose heavily
• Some information reflects trends, not established facts
• Research before investing; don't trust anyone easily, including this article
• Invest with cold money; don't use money for food or rent
• Diversify your risks; don't put all your money into Bitcoin
Investing involves risks. Investors should study the information carefully.
In summary
These giants are like "sleeping giants" in the Bitcoin world. If they were to hold even 1–5% of their cash reserves in Bitcoin, it could significantly change the market.
This is not a question of "if they will enter," but "when they will enter," as pressure from shareholders, MicroStrategy's success, and government attitudes are accelerating changes that may happen sooner than we think.
Stay informed and invest disciplined.
Data sources:
💵 Berkshire Hathaway – Cash on Hand
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Q1 2025 report indicates that Berkshire Hathaway had cash on hand totaling $347.7 billion (livemint.com)
🍎 Apple – Cash on Hand
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Macrotrends reported that as of March 31, 2025, Apple had cash and short-term investments of approximately $48.5 billion (macrotrends.net)
📈 MicroStrategy vs. Microsoft – Stock Returns
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From June 2020 to June 2025
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MicroStrategy's return was approximately +2,838%
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Microsoft's return was approximately +162% (statmuse.com)
Additionally, 2025 data (starting January) shows MSTR grew +24.8%, while MSFT grew +11% (statmuse.com)







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